00:00 I have with me Mr. Rakshit Hargave, who is the CEO of Pains Business at Grasim.
00:05 Rakshit, give us a sense of how big this business can get in the next 3-4 years.
00:11 So you see, like we said that in 3 years of full operation we want to be 10,000 crores
00:16 and we believe that's a realistic number and I think that says by itself.
00:20 So that would mean a large dealer network, pan India presence, full portfolio, vibrant optics.
00:27 So that's, you know, when we say 10,000 crores in 3 full years of operation,
00:32 that's the size that we are targeting.
00:33 So it basically means that in 3 years when you are fully operational, when you hit 10,000,
00:38 that would be the peak and at that time...
00:40 No, no, no, no, that will not be our peak sales.
00:42 We would continue growing.
00:43 But that's the first gate post that we define.
00:45 And what about the phase 2 because you have spoken about 500 millilitres...
00:50 No, phase 2 is because the plants have been designed in such a manner
00:54 that we have created the civil structure, infrastructure to take more load.
00:57 So the addition of extra capacity will happen at a crores per million litre at a far lower cost.
01:04 So we will obviously do expansion.
01:06 You see, 1332 million litres can support certain sales.
01:10 Assuming a realisation of 130-140 rupees per litre, you can go up to 16-17,000 crores
01:15 or like that with that capacity.
01:18 But if you have to go beyond that, you will probably start planning capacity far before that.
01:22 So that's the...
01:23 Your biggest challenge would be the perception, right?
01:25 Because you are tapping the painters, you are tapping the contractors.
01:28 No, no, I don't think perception.
01:29 I think we have a great plan to engage with the influencers, build a great brand,
01:33 change consumer attitudes towards painting and we have a 360...
01:36 How will you disrupt it?
01:37 Well, you will see that in the market when we start disrupting.
01:40 [Music]
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