00:00 Here's your Forbes daily briefing for Saturday, February 10th.
00:05 Today on Forbes, meet the billionaire owners facing off in Super Bowl LIV.
00:12 Tomorrow is Super Bowl Sunday, and the Hunt family, worth $24.8 billion, is looking to
00:18 repeat as Super Bowl champions with the Kansas City Chiefs, while the York family, worth
00:22 $9 billion, is vying for a record-tying sixth title with the San Francisco 49ers.
00:29 For Clark Hunt and the Kansas City Chiefs, winning championships has become the expectation.
00:35 On Sunday, when the team faces off against the San Francisco 49ers in Super Bowl LIV,
00:39 it will mark the Chiefs' fourth trip to professional football's biggest stage in
00:43 five years.
00:45 During its near-dynastic run, Kansas City amassed four AFC championships and two Super
00:50 Bowl wins, with a chance for a third tomorrow.
00:54 This is in addition to the title the Chiefs won back in 1969.
00:58 Yet it's not lost on Hunt how fleeting success on this level can be.
01:03 The 58-year-old chairman and CEO of the Chiefs tells Forbes, "We have the perspective of
01:08 having gone 50 years between Super Bowl IV and '54, and that really reinforces just
01:14 how hard it is to be here, how special it is.
01:17 We've certainly had an incredible run over the last five or six years, so we appreciate
01:21 how hard it is.
01:22 But we're going to enjoy our time here in Las Vegas this weekend, and hopefully the
01:26 Chiefs will be at their best on Sunday."
01:30 Even if they don't hoist another Vince Lombardi trophy, Hunt will still have plenty to celebrate.
01:35 His family, descendants of oil magnate H.L. Hunt, is collectively worth an estimated $24.8
01:42 billion, making them the 11th wealthiest family in America.
01:46 The Chiefs, which Hunt's father, Lamar, founded for $25,000 in 1960, have since appreciated
01:53 a staggering 17,199,900% and are worth an estimated $4.3 billion, the bulk of the family's
02:03 $5.8 billion sports portfolio, including debt.
02:07 The franchise's winning ways have cemented its status as a premier sports brand, with
02:11 a bona fide marketing sensation in 28-year-old quarterback Patrick Mahomes.
02:17 Adding to the glamour this season is tight end Travis Kelce's love story with Taylor
02:21 Swift, which has converted millions of Swifties into both Chiefs and NFL fans.
02:27 That franchise-altering growth is something the 49ers know all too well.
02:32 San Francisco dominated the NFL in the 1980s and 1990s, winning a then-record five Super
02:37 Bowls behind the efforts of stars like Joe Montana, Jerry Rice, Ronnie Lott, and later
02:42 Steve Young, alongside legendary coach Bill Walsh.
02:47 It elevated the team to new levels of popularity and prestige, delivering outsized returns
02:51 to the team's owners.
02:54 Edward DiBartolo Sr., who made his money in shopping malls, bought the 49ers in 1977
03:00 for $13 million.
03:02 Forbes estimates the team is now worth $6 billion, including debt, the ninth most valuable
03:07 franchise in the NFL.
03:09 That's not quite the astronomical return the Hunts have seen, but the 46,054% bump is undoubtedly
03:16 a good return on investment.
03:18 DiBartolo died in 1994, and today the team is majority owned by his daughter, Denise
03:24 DiBartolo York, and her family, constituting the bulk of her estimated $5.8 billion fortune.
03:31 The last time the 49ers claimed Super Bowl glory, however, was 29 years ago under her
03:36 brother Edward Jr., who is no longer involved with the team.
03:40 Factor in his roughly $3.2 billion fortune, and the family is worth $9 billion by Forbes'
03:47 estimate.
03:48 These ultra-wealthy families will likely get even richer regardless of what happens at
03:52 Allegiant Stadium in Las Vegas tomorrow.
03:55 The average NFL franchise is now worth $5.1 billion, a 14% increase from a year ago.
04:02 With lucrative new television deals, stadium financing, and an anticipated increase in
04:06 the league's debt limit, those marks should only keep rising.
04:12 For full coverage, check out Justin Birnbaum's piece on Forbes.com.
04:17 This is Kieran Meadows from Forbes.
04:19 Thanks for tuning in.
04:20 [music]
04:31 (upbeat music)
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