00:00 You probably noticed that a part of the music on TikTok has disappeared, but why?
00:03 Drake, Rihanna, Kanye West, The Weeknd, Billie Eilish, Eminem and many others' music
00:07 are now banned from the platform after the expiration of a license agreement between TikTok and Universal Music Group.
00:12 Both parties were unable to conclude a new contract.
00:14 The music multinational published a letter before the expiration in which they elaborated more on the reasons why the agreement could not be reached.
00:20 According to them, a low compensation rate for their artists and a lack of protection against artificial intelligence are at the origin of this disagreement.
00:27 Universal accuses TikTok of not paying the right value of the music and of trying to intimidate the label to accept a lower value agreement than the previous one,
00:34 which does not reflect the right value of the market or the exponential growth of TikTok.
00:38 In response, TikTok criticized Universal for having privileged its cupidity to the detriment of the interests of its artists and songwriters,
00:44 and claims to have reached a record by privileging artists over all other labels and publishers.
00:48 Universal's decision to stop using these songs on TikTok is likely to significantly affect some content creators,
00:53 we are thinking in particular of the Edith who rely on popular artist titles from the record company to create their content.
00:58 And you, do you think this change will affect the application? Share your thoughts in the comments.
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