Tata Play CEO Harit Nagpal Says India Not Cutting TV Chord | NDTV Profit - video Dailymotion

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-Is OTT taking over the TV in India? -Are TV-viewing habits changing rapidly? Tata Play CEO Harit Nagpal says television is here to stay, and so is OTT. Watch whole conversation with Tamanna Inamdar: https://bit.ly/4b6bPNV

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00:00 Yes, there are some people who are cutting the cord.

00:03 But is everybody cutting the cord?

00:05 And is that permanent?

00:08 You recently saw Asia Cup, World Cup, and IPL, all three

00:14 being offered for free online.

00:18 But the television industry, the paid TV industry,

00:21 where people pay 300 rupees, 350 rupees a month

00:23 to watch television, probably saw the highest growth

00:28 versus any previous World Cup or Asia Cup or IPL

00:31 that has been seen in that period.

00:35 So is TV dead?

00:36 There are 110 million people who are paying 300 rupees a month.

00:40 Homes, sorry, not people.

00:41 110 million homes that are paying 300 rupees a month

00:46 on an ongoing basis for television still.

00:49 There are new customers coming into the paid TV world

00:52 every day, which are more than the new customers coming

00:55 into the OTT world every day.

00:58 Because we run both the businesses.

00:59 I'm an aggregator for television.

01:01 We are also aggregators for paid OTT apps.

01:05 We have a business called Binge, which

01:07 we launched about two years ago, where we aggregate the OTT apps.

01:10 And you could buy a bundle of OTT apps

01:13 and get a unified interface through which you

01:16 don't have to but go from one app to the second

01:18 to the third.

01:18 But I'm sure you're seeing a greater growth on Binge.

01:20 No, we're not.

01:21 No.

01:21 The new customers that are coming in onto television

01:26 every day is by a factor more than the new customers who

01:31 are coming into Binge every day.

01:33 Because what happens is we look around ourselves,

01:35 like the first story, and say, me and my friends

01:39 are buying frozen, ready-to-eat food.

01:43 Therefore, everybody in the country

01:44 must be buying frozen, ready-to-eat food.

01:47 So OK, if I were to put this another way,

01:49 you're saying India is maybe cutting the cord,

01:51 but not Bharat.

01:52 Bharat is still watching TV.

01:53 Even India is not cutting the cord.

01:57 So you think everybody who's living in Bombay is rich,

02:01 and everybody who's sitting in a village poor?

02:04 No.

02:06 That's not a fact.

02:08 See, there are people who drive a very fancy car,

02:12 an average car and a low-end car in Bombay.

02:15 There are people who take the metro.

02:18 There are people who take the cab.

02:19 There are people who take the bus.

02:21 There are people who take the auto.

02:23 And there are people who use the bicycle also.

02:26 All of us coexist.

02:28 If there are people buying scooters,

02:30 there are people buying cars, then

02:32 why are you building a metro?

02:33 And all around me in Bombay, when I see,

02:35 I see metros, new metros being built everywhere.

02:39 Why are you building those metros

02:40 if the cars and the scooters population in Bombay

02:43 is increasing every day?

02:46 All industries coexist.

02:48 All forms of delivery coexist.

02:53 My question is, yes, you had maybe an unusual year.

02:57 You're talking about World Cup and all of these events.

02:59 Yeah, World Cup next year also.

03:01 True.

03:01 But this time, maybe there was more push to watch it, et

03:06 cetera.

03:07 Can you see this sustaining?

03:09 Why not?

03:10 I don't see--

03:10 Everyone is saying this is a sunset industry.

03:12 You're saying, no, it isn't.

03:14 Are more people going to come on and watch TV?

03:17 Or are they going to--

03:19 They are.

03:19 The current generation, is that going to not even

03:21 know how to change a channel?

03:22 See, your problem is that you are

03:23 watching the current generation in your own genre.

03:26 Correct.

03:27 There are various genres of the current generation also.

03:31 You live in South Bombay, and you

03:32 look at the current generation of your genre, and you say,

03:35 oh, all my friends are watching XYZ.

03:38 So everybody must-- everybody travels by car.

03:40 So who's using the metro?

03:41 The kids don't know what a remote is.

03:44 Your kids, not everybody's kids.

03:46 [LAUGHTER]

03:49 OK.

03:49 OK, so point taken.

03:50 So you're saying TV is here to stay.

03:52 The business is here to grow.

03:54 And OTT is here to stay also.

03:55 And both will grow.

03:57 Just as planes and trains are both growing,

04:02 TV and OTT will both grow.

04:03 [MUSIC PLAYING]

04:07 (electronic music)

Tata Play CEO Harit Nagpal Says India Not Cutting TV Chord | NDTV Profit

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