How Taylor Swift Eras Tour Movie Became The Biggest Concert Movie Ever

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00:00 It's truly the year of Taylor Swift.

00:07 She's bejeweled the box office with her heiress to a movie becoming the biggest concert film

00:12 ever.

00:13 Seriously, she's breaking all the records.

00:20 Back in March of 2023, Taylor Swift took her 10 incredible studio albums on the road, embarking

00:26 on a massive world tour and making the Swiftie community's wildest dreams come true.

00:31 Later on August 31st, she announced that the tour would be brought to the big screen.

00:39 The film, which is like one big concert from start to finish, grossed an impressive $123

00:46 million at the global box office during its opening weekend.

00:49 That is absolutely wild.

00:55 And I think it just speaks to the widespread appeal and popularity of Taylor on both a

00:58 global and generational scale.

01:01 When I saw the film with my best friend, there were girls and women of all ages there and

01:04 most people even dressed for the occasion.

01:07 Some wore outfits paying homage to past versions of Taylor, or even just old concert shirts

01:12 from previous tours.

01:14 Everyone knew every word and we all danced together in the aisles.

01:16 It was seriously a moment.

01:17 So it's no surprise that this became the most successful concert movie of all time.

01:26 So concert films do have a history of performing well, but there are many reasons why the success

01:31 of Taylor's film is so impressive.

01:33 Starting with the budget.

01:34 I mean, Taylor is officially a billionaire, so you'd expect a hefty budget with her popularity,

01:39 but let's break it down.

01:40 The heiress to her film had a budget of about $10 to $20 million, which makes that $123

01:46 million gross at the box office so incredible.

01:50 Taylor Swift's Eras tour is on its way to becoming the top earning tour of all time.

01:55 So typically films with higher budgets do perform better at the box office.

01:59 I think that goes without saying.

02:00 But of course, Taylor might be one of the biggest pop stars of all time, but she's one

02:04 heck of a business woman.

02:06 During the Seg after Strikes, Taylor Swift made a bold move by opting to produce the

02:10 film herself instead of partnering with a major studio.

02:13 She chose to distribute the film through AMC Theatres, so a notable advantage of this decision

02:18 is that Taylor retains full control over the profits generated from Taylor Swift's Eras

02:23 tour.

02:24 So this is avoiding the need to share revenue with a large studio.

02:27 It's also worth noting that this strategic move not only showcases her business prowess,

02:32 but also aligns with the trend of artists taking greater control over their creative

02:35 projects in the entertainment industry.

02:38 So aside from the star power Taylor brings with this film, it also brings something else,

02:42 a sense of community.

02:43 As I said, people were all dancing and singing together when I saw the movie.

02:47 When has that ever happened at the movie theatres?

02:48 I know I've certainly never experienced that before.

02:51 A lot of people also posted videos of this on TikTok and Instagram, which created a lot

02:55 of buzz around the Eras tour movie.

02:57 And I think that this made a lot of people interested in seeing it because it was a whole

03:00 experience and not just a typical movie.

03:03 It was fun to share these moments with complete strangers, all just brought together by the

03:07 joy of her music.

03:08 Like her or not, that's pretty powerful.

03:10 I think it goes without saying that the buzz around her actual Eras tour played a massive

03:14 part in the success of the film.

03:17 Everybody was talking about it all the time.

03:19 Seriously, fans were posting their incredible Eras tour outfits online.

03:24 So many moments from the concert went viral and it seemed like every tour stop had at

03:28 least one celebrity in attendance.

03:29 So naturally the buzz around the tour likely generated lots of interest for the film.

03:34 And all while this was happening, Taylor found herself in a whirlwind romance with NFL star

03:39 Travis Kelce.

03:40 The media ran wild with the relationship, especially when it was just purely speculation.

03:45 I think after her breakup with Joe Alwyn and her very controversial time with 1975 frontman

03:50 Mattie Healy, fans were ready to see Taylor with a guy like Travis.

03:54 Travis even attended the Eras tour and Taylor attended some of his Kansas City Chiefs games,

03:59 which got the NFL orbiting around her.

04:01 So you basically couldn't go on social media without seeing something Taylor Swift related.

04:06 So it only makes sense that this contributed to the film's success.

04:09 So what are your thoughts?

04:11 What made the Eras tour movie the biggest concert film of all time?

04:14 And do you think Taylor Swift is hitting the peak of her career?

04:17 Let me know in the comments below.

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