Bournvita Row: Cadbury reduces added sugar by 15% from its popular drink after backlash | Oneindia - video Dailymotion

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Cadbury's Bournvita chocolate 'health' drink has undergone a significant reduction in added sugar content, responding to concerns raised by a health influencer, Revant Himatsingka, eight months ago. Previously, the drink contained 37.4 grams of added sugar per 100 grams of powder, but the latest packaging reveals a 14.4 percent reduction, bringing the sugar content down to 32.2 grams per 100 grams. This change follows criticism initiated by Revant Himatsingka, also known as Food Pharmer, a health influencer and social media activist, who drew attention to the high sugar levels. Himatsingka shared the positive development in an Instagram reel, celebrating it as a "Big Win" for health-conscious consumers.    #BournvitaRevamp #SugarContentCut #HealthierBournvita #RevantHimatsingkaImpact #NutritionAdvocate #SugarReductionWin #FoodLabelAwareness #InstaReelInfluence #HealthyChoices #TransparencyInNutrition #SugarAwareConsumers #SocialMediaImpact #BournvitaHealthUpdate #SugarContentAwareness #RevantHimatsingkaSuccess #NutritionInfluence #HealthyLivingWin #LabelReadersUnite #FoodFactsMatter #BetterFoodChoices                 ~HT.178~PR.152~GR.122~ED.101~

Transcript

00:00 Per 100 grams, they have 50 grams of sugar.

00:03 So basically, the entire half of this bag is of sugar.

00:06 The tagline is "Tayyari Jeet Ki"

00:08 but I think the tagline should be "Tayyari Diabetes Ki".

00:11 Cadbury's Bonvita Chocolate Health Drink

00:13 has undergone a significant reduction in added sugar content

00:16 responding to concerns raised by a health influencer,

00:19 Rewant Himachinka, 8 months ago.

00:22 Previously, the drink contained 37.4 grams of added sugar

00:26 per 100 grams of powder.

00:27 But the latest packaging reveals a 14.4% reduction

00:31 bringing the sugar content down to 32.2 grams per 100 grams.

00:36 This change follows criticism initiated by Rewant Himachinka

00:40 also known as Food Farmer,

00:41 a health influencer and social media activist

00:44 who drew attention to the high sugar levels.

00:46 Himachinka shared the positive development in an Instagram Reel

00:50 celebrating it as a big win for health-conscious consumers.

00:53 Finally, we won.

00:55 After one legal notice and 8 months, Bonvita reduced its sugar content.

00:59 Big win.

01:00 Probably the first time in history that an Instagram Reel

01:04 led to a food giant reducing its sugar content.

01:07 One video resulted in a 15% reduction in sugar.

01:10 Imagine if all Indians started reading food labels.

01:13 Companies won't dare falsely market themselves,

01:16 he wrote while sharing the video.

01:18 This fight is not against Bonvita.

01:20 The fight is against any company that sells junk food

01:23 but markets itself as healthy.

01:26 The fight is to get 140 crore Indians eating healthier.

01:29 One company changing its sugar content will result in a chain reaction

01:33 and every company will be slightly more careful now, he added.

01:37 The sequence of events began when Mr. Himachinka

01:40 shared a video on April 1 accusing Cadbury of misleading claims

01:44 regarding the health advantages of Bonvita

01:46 and providing inaccurate information about its nutritional value.

01:50 Identifying himself as a nutritionist and health coach,

01:53 Mr. Himachinka asserted that Bonvita contains sugar,

01:57 cocoa solids and a colorant that has the potential to cause cancer.

02:01 They have 50 grams of sugar per 100 grams.

02:03 Basically, the entire half of this bag is only sugar, he said.

02:07 He also mocked the brand and urged them to change the tagline from

02:11 "Tayyari Jeet Ki" to "Tayyari Diabetes Ki".

02:15 Should the government allow companies to blatantly lie on their package?

02:18 Parents are getting their children addicted to sugar at a young age

02:21 and the children end up craving sugar throughout their lives,

02:24 Mr. Himachinka wrote in the caption for the reel.

02:27 Following Himachinka's allegations, Bonvita refuted his claims,

02:32 categorizing his video as unscientific and accusing him of

02:35 distorting facts and making false and negative implications.

02:39 In response to a legal notice from Cadbury, Mr. Himachinka was compelled to remove the video.

02:44 However, the clip gained widespread circulation on various social media platforms

02:48 causing significant concerns for the confectionery giant.

02:51 Public figures such as actor politician Paresh Rawal

02:54 and former cricketer and MP Kirti Azad shared the video.

02:57 Subsequently, a prominent Indian nutrition body comprising eight doctors and nutritionists

03:02 validated Mr. Himachinka's video, affirming its factual accuracy

03:07 and adding another layer to the ongoing controversy.

03:11 [Music]

Bournvita Row: Cadbury reduces added sugar by 15% from its popular drink after backlash | Oneindia

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