How Taylor Swift Eras Tour Movie Became The Biggest Concert Movie Ever
How Taylor Swift Eras Tour Movie Became The Biggest Concert Movie Ever
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00:00 It's truly the year of Taylor Swift.
00:07 She's bejeweled the box office with her heiress to a movie becoming the biggest concert film
00:12 ever.
00:13 Seriously, she's breaking all the records.
00:20 Back in March of 2023, Taylor Swift took her 10 incredible studio albums on the road, embarking
00:26 on a massive world tour and making the Swiftie community's wildest dreams come true.
00:31 Later on August 31st, she announced that the tour would be brought to the big screen.
00:39 The film, which is like one big concert from start to finish, grossed an impressive $123
00:46 million at the global box office during its opening weekend.
00:49 That is absolutely wild.
00:55 And I think it just speaks to the widespread appeal and popularity of Taylor on both a
00:58 global and generational scale.
01:01 When I saw the film with my best friend, there were girls and women of all ages there and
01:04 most people even dressed for the occasion.
01:07 Some wore outfits paying homage to past versions of Taylor, or even just old concert shirts
01:12 from previous tours.
01:14 Everyone knew every word and we all danced together in the aisles.
01:16 It was seriously a moment.
01:17 So it's no surprise that this became the most successful concert movie of all time.
01:26 So concert films do have a history of performing well, but there are many reasons why the success
01:31 of Taylor's film is so impressive.
01:33 Starting with the budget.
01:34 I mean, Taylor is officially a billionaire, so you'd expect a hefty budget with her popularity,
01:39 but let's break it down.
01:40 The heiress to her film had a budget of about $10 to $20 million, which makes that $123
01:46 million gross at the box office so incredible.
01:50 Taylor Swift's Eras tour is on its way to becoming the top earning tour of all time.
01:55 So typically films with higher budgets do perform better at the box office.
01:59 I think that goes without saying.
02:00 But of course, Taylor might be one of the biggest pop stars of all time, but she's one
02:04 heck of a business woman.
02:06 During the Seg after Strikes, Taylor Swift made a bold move by opting to produce the
02:10 film herself instead of partnering with a major studio.
02:13 She chose to distribute the film through AMC Theatres, so a notable advantage of this decision
02:18 is that Taylor retains full control over the profits generated from Taylor Swift's Eras
02:23 tour.
02:24 So this is avoiding the need to share revenue with a large studio.
02:27 It's also worth noting that this strategic move not only showcases her business prowess,
02:32 but also aligns with the trend of artists taking greater control over their creative
02:35 projects in the entertainment industry.
02:38 So aside from the star power Taylor brings with this film, it also brings something else,
02:42 a sense of community.
02:43 As I said, people were all dancing and singing together when I saw the movie.
02:47 When has that ever happened at the movie theatres?
02:48 I know I've certainly never experienced that before.
02:51 A lot of people also posted videos of this on TikTok and Instagram, which created a lot
02:55 of buzz around the Eras tour movie.
02:57 And I think that this made a lot of people interested in seeing it because it was a whole
03:00 experience and not just a typical movie.
03:03 It was fun to share these moments with complete strangers, all just brought together by the
03:07 joy of her music.
03:08 Like her or not, that's pretty powerful.
03:10 I think it goes without saying that the buzz around her actual Eras tour played a massive
03:14 part in the success of the film.
03:17 Everybody was talking about it all the time.
03:19 Seriously, fans were posting their incredible Eras tour outfits online.
03:24 So many moments from the concert went viral and it seemed like every tour stop had at
03:28 least one celebrity in attendance.
03:29 So naturally the buzz around the tour likely generated lots of interest for the film.
03:34 And all while this was happening, Taylor found herself in a whirlwind romance with NFL star
03:39 Travis Kelce.
03:40 The media ran wild with the relationship, especially when it was just purely speculation.
03:45 I think after her breakup with Joe Alwyn and her very controversial time with 1975 frontman
03:50 Mattie Healy, fans were ready to see Taylor with a guy like Travis.
03:54 Travis even attended the Eras tour and Taylor attended some of his Kansas City Chiefs games,
03:59 which got the NFL orbiting around her.
04:01 So you basically couldn't go on social media without seeing something Taylor Swift related.
04:06 So it only makes sense that this contributed to the film's success.
04:09 So what are your thoughts?
04:11 What made the Eras tour movie the biggest concert film of all time?
04:14 And do you think Taylor Swift is hitting the peak of her career?
04:17 Let me know in the comments below.