00:00 In a historic move Air India, India's oldest airline established in 1932, has introduced
00:11 a fresh uniform for its pilots and crew members.
00:16 This significant change, revealed on social media on Tuesday, December 12, marks the first
00:20 makeover of the airline's crew attire in six decades.
00:25 The airline was earlier state-owned and now is under the Tata Group, which has merged
00:29 Air India and its other airline Vistara.
00:32 The distinguished touch to the new uniform is attributed to renowned Indian designer
00:37 Manish Malhotra.
00:39 Scheduled for implementation by the year's end, the airline describes the attire as a
00:44 tribute to Air India's storied past and a symbol of a promising future.
00:50 A captivating video showcasing crew members in the latest uniforms accompanies the announcement
00:56 on Platform X.
00:58 The airline wrote, "Introducing our new pilot and cabin crew uniforms, an ode to India's
01:04 rich history and a promise of a bright future."
01:07 These uniforms, envisioned by India's leading fashion designer Manish Malhotra, featured
01:12 three quintessential Indian colours - red, aubergine and gold, representing the confident,
01:18 vibrant New India.
01:20 According to the airline, the new uniform is a further step in the manifestation of
01:25 Air India's new global brand identity as a part of its ongoing modernisation programme.
01:32 Air India expects to commence rolling out the new look for its uniformed employees by
01:37 the end of 2023.
01:40 Designer Manish Malhotra said he is honoured to have been given this opportunity to design
01:45 the uniforms for Air India.
01:47 The eyes are caught by female cabin crew members' attire.
01:50 The essence of Indianess in their uniform and the saree look has garnered enough attention.
01:56 The female cabin crew attire features a ready-to-wear ombre saree with intricate patterns reminiscent
02:03 of Indian heritage architecture, jheroka and the Vasta New Air India logo icon paired with
02:09 a comfortable blouse and blazer.
02:12 Uniform designs, Air India said, were developed in consultation with the cabin crew members.
02:18 The new uniforms will be introduced in a phased manner over the next few months, starting
02:23 with the entry of service of Air India's new Airbus A350 aircraft.
02:28 What are your thoughts on this fresh appearance?
02:31 Share your opinions in the comments section below.
02:33 Thanks for watching.
02:34 [Music]
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