00:00 A lot of content is trending online, so to be noticed, you need to put in extra effort.
00:06 That's what content creators do who do AI live and earn money.
00:11 What is artificial intelligence live streaming or AI live?
00:16 And why do Filipinos fall for this?
00:19 Find out in this special report by Darlene Cai.
00:22 Did these guys spread in your newsfeed?
00:28 [Barking]
00:30 [Ow, ow, ow]
00:32 Wearing a hole in the face mask.
00:35 Costume.
00:38 [It's so good to hug you!]
00:40 And there are so many props.
00:42 [Yay!]
00:44 There are these kinds of shows.
00:47 [Thank you so much!]
00:48 And there are these kinds of sayings.
00:51 [Barking]
00:58 [Thank you for the roast! Smells so good!]
01:01 That's what we call AI live or artificial intelligence live.
01:06 [Hi, welcome to Malib!]
01:16 Madelaine has been a content creator for 30 years.
01:21 She's known as Rambunat on social media.
01:24 [Rambunat! Rambunat! Rambunat!]
01:28 I started by doing duets on videos.
01:31 That was the first duet I did, Rambutan.
01:36 I thought of changing the word.
01:39 Look, I'm opening Rambunat.
01:42 She's been doing AI live for over a year.
01:45 She's been doing live streams for 6 hours a day.
01:49 This is her first AI live.
01:52 She even added her own twist and the character Rambunat was created.
02:02 Rambunat has a weak mind.
02:09 She turns all the words around.
02:12 That's how I got to know her.
02:14 When someone gives me gifts, I react.
02:17 For example, someone gave me roses.
02:20 [Thank you for the roses! Smells so good!]
02:22 [Your Bukalkal smells so good!]
02:24 They're happy with it.
02:27 They're supporting me.
02:30 Users can buy coins on some social media platforms.
02:36 They can gift it to any content creator they like.
02:40 Each gift, like a rose, coffee, heart, or dog, has an equivalent value.
02:48 That's where the content creator earns money.
02:51 Since Rambunat's supporters are increasing,
02:55 she earns up to more than P10,000 a day.
03:00 It's a big help to their family,
03:03 especially the breadwinner because her husband has psoriasis.
03:07 They always say,
03:14 "Your husband doesn't want to work."
03:17 But they don't know that I'm sick.
03:20 Another AI live creator is Marlon Labanda, who's 32 years old.
03:30 His gimmick is wearing styrofoam, bunny ears, hanger, and gloves.
03:37 He does it full-time.
03:42 He works six hours a day.
03:45 He earns P2,000 to P7,000.
03:49 [Thank you so much for the gift!]
03:52 At work, we work for eight hours.
03:58 I'm really short on salary.
04:00 That's why I decided to do an AI live.
04:03 [It's bigger?]
04:04 Yes, it's bigger.
04:06 Marlon is known for his joy,
04:09 so it's natural for him to entertain people through AI live.
04:15 But what's different about Marlon, aside from his own family,
04:19 he also helps others with his earnings.
04:23 [Hello, good afternoon. What's your name?]
04:27 Every Sunday, he goes to the streets to find people he can help
04:32 through cash or grocery items.
04:36 I think of the elderly people who sleep on the sidewalks.
04:42 My grandparents raised me,
04:46 so I thought of helping them.
04:49 I prioritize senior citizens.
04:52 But he can't help having a pet like Marlon.
04:57 But it's not like Marlon.
05:00 I told them, "If we don't have buzzers, we won't be famous."
05:04 Live streaming platforms have grown during the pandemic.
05:09 Either to educate, to entertain, or to interact with their audience.
05:14 And the viewers at that time, because they couldn't see each other,
05:19 a lot of viewers flocked to those platforms to get in touch with one another.
05:26 But why did you call this kind of live streaming AI live?
05:31 Because the speed of the game is fast.
05:36 In video games, the playable characters breathe and move,
05:42 but it's paused.
05:44 If the audience is paused, it's basically giving a gift.
05:49 They're just playing.
05:51 So that's what became an association, that it's like an AI.
05:56 Live streamers have a community.
05:59 AI live creators are particular.
06:02 I think that's what's interesting.
06:04 Who will give it to you?
06:06 It's like you're a victim.
06:08 One of the goals of AI live is to entertain people
06:14 because they're creators, content creators.
06:17 They make content for other people.
06:20 So the audience will also get engaged.
06:24 "We'll get in touch with AI live. We'll give you a gift."
06:28 "We posted a TikTok sticker. You'll sing or whatever."
06:34 "You'll do something special."
06:37 But for those who want to enter this field,
06:40 it's not easy.
06:42 It's not automatic to earn money in this field.
06:46 To earn money, you have to do it consistently.
06:49 If you can do it consistently,
06:51 can you entertain people the same way over and over again?
06:55 I guess that's where creativity comes in.
07:00 We can use the term "exaggerated."
07:05 We need to be more impactful to the audience.
07:08 [singing]
07:13 Thank you for the rose.
07:16 This is the first news.
07:18 Darlene Cai for GMA Integrated News.
07:22 [music]
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