Vikrant Massey's '12th Fail' Glides Well Through The Litmus Test On Box Office Proving 'Content Is King'

Vikrant Massey's film '12th Fail' displays an upward trend at the box office this weekend, garners appreciation from both criticis and audiences.

Transcript

00:00 Dynamic director Vidhu Vinod Chopra's directorial film 12th Phail, starring versatile Vikrant

00:05 Massey, is garnering immense appreciation from the audiences countrywide.

00:10 The movie based on Anurag Pathak's novel 12th Phail showcases the journey of a young student

00:16 fulfilling his dream of becoming an IPS officer.

00:19 Produced by the filmmaker's home banner Vinod Chopra Films, the movie also casts Sanjay

00:25 Bishnoi, Medha Shankar and Pallak Lalwani in significant roles.

00:30 According to trade analyst Taran Adarsh, the critically acclaimed film, released on 27th

00:36 October Friday, managed to earn over Rs 1.1 crores on its first day, followed by a massive

00:42 jump doubling the digits to Rs 2.5 crores on the second day, Saturday.

00:49 The movie even showed an upward trend on day 3 Sunday, minting over Rs 3.1 crores at the

00:55 box office, totalling to Rs 6.7 crores net, which in turn is a rock-solid weekend collection

01:03 for a low-budget film released at just a petty number of 600 screens.

01:08 The masterpiece creation has connected extremely well with the youth aspiring to clear UPSC

01:14 civil service examinations in the country.

01:16 Critics expect the film could also bag a national award for its story and screenplay, again

01:22 proving the quote "content is king".

01:25 On the professional front, Vikrant is busy shooting for his upcoming romantic thriller

01:30 film Fir Aayi Haseen Dilruba, co-starring Trapsi Pannu, slated to release in 2024.

01:36 While rumours suggest that Vidhu Vinod Chopra may come up with the third instalment of his

01:41 blockbuster franchisee Munnabhai series anytime soon with Sanjay Dutt and Arshad Warsi in

01:47 collaboration with hit machine director Rajkumar Hirani.

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02:06 (dramatic music)