00:00 [Music]
00:03 with Branswick Country Foods please
00:07 welcome Martin Walsh from Branswick Foods
00:10 to announce our winner.
00:16 And this award recognizes those rural
00:19 businesses that have grabbed their
00:20 future with both hands and diversified
00:22 their operations,
00:23 changing the course of their ambitions by
00:25 embracing a diversification project
00:28 that excels in its field and sustains
00:30 their farming operations.
00:32 The finalists are
00:34 Alderhammond Wedding Barn,
00:38 Formanna Fun Farm CIC,
00:40 Glenshield Country Farm,
00:43 and North Coast Alpacas.
00:48 One of the finalists stood out for the
00:50 judges because of their excellent use of
00:52 tourism grant unit to diversify their
00:54 farm business
00:56 into a former forward-thinking enterprise.
00:58 Their submission met all the criteria
01:00 and showcased a remarkable diversification
01:02 strategy that maintains their
01:04 traditional farm activities while
01:06 targeting a specific audience.
01:08 So Martin, let us know who the winner is.
01:12 The winner is Glen Shane Country Farm.
01:16 [Music]
01:20 [Applause]
01:23 This is the Digital Development Award.
01:43 Please give a warm welcome to
01:45 Andrena Leprey from National World
01:47 Agriculture to present this award.
01:49 [Applause]
01:52 In this we recognize the rapid growth of
01:55 digital innovation in agriculture and
01:57 celebrates those who have utilized the
01:59 digital technology to grow their business
02:01 or promote the wider agri-industry to the public.
02:04 And the finalists are
02:06 Ballyholy Dexter's and Mark High.
02:10 [Applause]
02:13 Although the judges acknowledge the
02:15 worthiness of both nominees, they found
02:17 the winner's submission to be truly
02:19 outstanding. The concept of integrating
02:21 technology to bridge the gap between the
02:23 public and the farm foods production is
02:25 commendable. Their entry was not only
02:27 excellent but also highly detailed.
02:29 The winner serves as a shining example of
02:31 how digital innovation can transform and
02:34 distinguish a business, not only for its
02:36 core operations but also for monitoring
02:39 and enriching the farm's biodiversity.
02:41 They have effectively leveraged
02:43 multimedia platforms to engage with the
02:45 general public, educating them about
02:47 farming practices and meat traceability.
02:50 And this effort has garnered public
02:52 interest and trust, leading to increased
02:54 meat sales. Overall, this business is a
02:56 source of inspiration on multiple fronts.
02:59 Over to you, Andrena.
03:02 And the winner is Ballyholy Dexter's.
03:05 [Applause]
03:09 [Music]
03:13 [Applause]
03:16 Hi, Andrena. So thank you for staying on
03:40 stage. There are two parts to this award.
03:42 The first celebrates an agri-related
03:44 tourist attraction and the second an
03:46 event that has showcased the agri industry
03:49 to the wider public. So the finalists are
03:52 A.H.V. 20th Northern Ireland Multibreed
03:55 Calf Show, Glen Sheep Country Farm,
04:00 Mount Panther Farm Park, North Coast
04:03 Alpacas, the Spring Farm Machinery Show
04:08 Balmoral, and the 2023 Balmoral Show.
04:12 Now, the first award is for Tourist
04:14 Attraction of the Year. The judges found
04:16 the submission of the first winner to be
04:18 highly inspirational. This individual
04:20 demonstrated a proactive approach in
04:22 diversifying their farm business,
04:24 utilizing resources like tourism, funding
04:26 to drive progress. They have successfully
04:30 secured significant funding and annually
04:32 attract a large number of tourists to
04:34 their farm, a noteworthy achievement.
04:37 So who's the winner, Andrena?
04:40 And we're on the double. Glen Sheep Country Farm.
04:44 [Music]
05:07 Good stuff, well done. And the second
05:10 award is for Event of the Year. Our
05:12 panel of judges believe the recipient
05:14 of this award submitted a highly
05:16 impressive entry that effectively brings
05:18 the agricultural industry to a broader
05:20 audience. And, Andrena, once again, is
05:23 going to tell us who the winner is.
05:25 Don't work too hard tonight, pal.
05:27 Balmoral Show.
05:29 [Music]
05:58 [Music]
06:14 Well done, congratulations.
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