00:00 [MUSIC PLAYING]
00:03 With this specific project, we are
00:15 looking at how we can improve the brain activity per se
00:19 in order to improve the skills of our drivers.
00:23 At the beginning of this project,
00:25 we ran extensive research with Essex University in UK
00:29 and with BrainCredible in Switzerland
00:31 in order to understand the differences between very good
00:34 drivers' brains and an average driver's brain.
00:38 We have developed two different protocols
00:40 to actually help the drivers to put themselves
00:43 in a better place and to be more focused
00:46 and to have a faster reaction.
00:49 The device that we have designed together with Wave Neuro
00:52 has two types of effect on the brain.
00:55 It helps accelerate the overall activity of the brain,
00:58 and it also helps with the data transfer
01:01 from different parts of the brain.
01:03 So we had one of our drivers use this CMS device,
01:07 and we could measure his basic brain activity
01:11 and the characteristics of his brain
01:13 before usage and at the end of the training program.
01:17 I've seen some improvements on my concentration, mainly.
01:21 So I feel like this is an area of motorsport
01:24 and an area of our training that needs to be worked on.
01:27 And I think it's something that we will see more people
01:30 and more drivers work on towards the future.
01:34 For Season 10, we are trying to understand
01:36 how we can better integrate this training program
01:39 into the daily life of our new drivers.
01:43 I have started an internal research program
01:45 that is preparing this technology to be used
01:48 in dealerships in order to give access
01:51 to this highly accelerated training program
01:53 to any of our customers.
01:56 (logo whooshes)
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