Project Icon | show | 2023 | Official Teaser - video Dailymotion

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Jordan North hosts the music competition devised by Jason Derulo. Derulo, his manager Frank Harris and British singer Be | dHNfaGRTMXdFWHpRWTg

Transcript

00:00 This opportunity is literally like gold dust.

00:05 Followed by 80 million people,

00:07 multi-platinum award-winning artist Jason Derulo

00:10 is on the hunt for the next global superstar.

00:13 I know I can find a diamond in the rough right here in the UK

00:18 and turn him into a global icon.

00:20 Along with international music manager Frank Harris...

00:23 We want artists who understand the importance of building their brand.

00:27 We want that superstar spark.

00:29 They're swapping America for Manchester

00:32 and teaming up with British pop sensation Becky Hill.

00:36 The music industry has evolved

00:38 and it's time for talent shows to evolve with it.

00:41 With the UK music scene on fire,

00:43 they're ready to bag themselves a slice of the rich talent on offer.

00:46 The artist that wins will get to sign a huge record deal with yours truly

00:51 and they'll get to perform at Radio 1's big weekend.

00:55 But a voice is not enough.

00:57 Over six weeks...

00:59 So good!

01:00 ..ten unsigned artists will take on real-world challengers...

01:04 I'm so nervous.

01:05 ..that catapult them into the world of a pop star.

01:08 This is why I hate social media.

01:10 I'm going to be real. I'm a silent killer.

01:12 One by one, they will be dropped.

01:15 That was the worst interview you could give.

01:18 Your performance was weak, man.

01:20 I better not see you at the bottom again.

01:23 They'll be battling it out.

01:24 You do need to watch the bits where you are stepping on people's toes.

01:27 I'm a die-off, bro.

01:28 No-one likes a team player that throws other team members under the bus.

01:32 ..for the prize of a lifetime.

01:35 Woo!

01:36 Things are about to get real crazy.

01:38 This is Icon Studios,

01:46 a multi-million pound complex in the heart of Manchester.

01:51 Music legends such as Rihanna, Justin Bieber, Snoop Dogg

01:55 and even Jason Derulo himself

01:57 have all made music right here in this building.

02:01 Our artists come with music ranging from country to drum and bass.

02:05 For six weeks, they will write, record and perform here.

02:08 It's going to be a life-changing experience and a busy few weeks.

02:12 Oh, my God!

02:18 One, two, three, four, five icons. Love it.

02:22 I have loud outfits, I have a big gap tooth

02:27 and I don't have eyebrows.

02:29 I take inspiration from the punk movement, but make it pretty.

02:35 I definitely see myself bumping heads with quite a few people.

02:39 Winning Project Icon would change my life because you get a record deal.

02:42 Very big.

02:43 And everybody wants a record deal.

02:47 Hi. Hello, gorgeous.

02:49 You look lovely. I was getting lonely over here.

02:51 Nice to meet you. Nice to meet you. What's your name?

02:53 Lily-Jo. Barry.

02:55 I'm a singer, songwriter and model.

02:59 That's how I earn my money. I sing for my supper.

03:02 What kind of music do you make?

03:04 I want to be able to make any kind of music I want.

03:06 We're icons, that's why we're here. Hi, guys.

03:08 My name is Oki. I'm 24 and I'm from Birmingham.

03:13 I'm an R&B singer, I'm a singer-songwriter

03:16 and I've been doing it since I was at the age of five.

03:19 I just want you to sweat your hands. That's OK.

03:21 Hey! Hello.

03:23 The name is Saisal and I'm Bristol's hidden superstar.

03:29 I would say that I am a singer first, a model second

03:34 and third, whatever occupation pays the bill, for the month.

03:38 I like hustling, that's what I'm all about, chasing my dreams.

03:41 Come on, what are you saying? What are you saying?

03:45 My name's Charlie, I'm 22 and I'm from Essex.

03:48 My day is nine to five, social media marketing,

03:52 five to ten, music grind, R&B eyes.

03:55 Hey, all looking fresh, come on.

03:57 Hi, girls! Gorgeous girl, look at her, Marilyn Monroe.

04:01 I'm very soulful, I love soul, I love jazz, I love R&B,

04:06 I play the guitar.

04:08 I am softly spoken, but I guess my voice carries.

04:11 Woo! Come and see the coffin!

04:15 I know who I want to be as an artist, I understand social media,

04:18 I understand music, I understand fashion, I know what I want to do.

04:21 I'm ready to be the next global superstar.

04:25 We've got colourful competition, I'm over here on the other side.

04:29 All right. This is very intimidating.

04:31 Welcome.

04:32 I'm an indie boy, but I absolutely love pop music as well,

04:36 so it's the fusing of those two things that really make musical magic for me.

04:40 Dylan, what kind of music do you make?

04:42 Kind of like Bruno Mars, featuring with the Arctic Monkeys kind of thing.

04:46 I've got Arctic Monkeys tattoo.

04:48 Show us, show us!

04:50 Cheers!

04:51 Hi!

04:52 Ginger!

04:54 Busking has definitely changed everything for me.

04:59 I posted three videos to start off with of me busking,

05:03 and the third one got three million views.

05:05 I was like, "Oh, I guess people must like it then."

05:08 How are you feeling? You feeling OK? I'm so nervous.

05:11 Two gingers over here. We're having a little heart.

05:13 Oh, my God, gingers unite.

05:14 Gingers unite!

05:15 Is that everyone?

05:17 Woo!

05:19 Best to last!

05:22 I'm an alternative country singer-songwriter.

05:27 I have purposely done this genre so that I'm not like anyone else.

05:31 I will be strategic to win. I want to win and I will win.

05:35 What does everyone do, like, as a day job?

05:37 I'm a waitress.

05:39 Oh, girl, same, but I don't identify with that job.

05:43 We have ten artists, but for one of them,

05:47 the journey could be over sooner than they think.

05:50 Is there a lot of country scene in the Wirral?

05:53 It's a country vibe. There's not many country singers.

05:58 Before they meet the judges, they have the pleasure of meeting me.

06:02 Hey!

06:03 First things first, you need to take your shoes off on the new carpet.

06:08 I'm joking, I'm joking. Don't be daft.

06:10 How are we feeling? I'm ready to go. Yeah, good.

06:13 I've been working on my music for such a long time

06:16 and I'm really confident and I'm ready to show it.

06:18 Are you bored of chatting on the cell phone already?

06:20 LAUGHTER

06:22 CHEERING

06:27 Welcome to Project Icon.

06:35 You guys have been invited personally

06:38 because I want you guys to make the play to be signed to my record label.

06:42 MUSIC

06:43 MUSIC

06:44 MUSIC

06:45 (upbeat music)

06:47 (upbeat music)

Project Icon | show | 2023 | Official Teaser

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