The iPhone 15 Pro Max looks like the most impressive iPhone yet thanks to a new titanium design, a more powerful A17 Pro processor, and a number of camera upgrades, including an improved telephoto zoom. It also introduces the Action Button for iPhone, a quick-launcher for specific features that's all about convenience. Here are our first impressions after going hands-on with the 6.7-inch iPhone 15 Pro Max during the Apple Event from Steve Jobs Theater at Apple Park.