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Higher sales target set for latest MATTA Fair
The Star
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9/1/2023
Malaysians are expected to travel more with the Malaysian Association of Tour and Travel Agents (MATTA) targetting up to RM350mil in sales during the 53rd edition of MATTA Fair.
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00:00
[Train sounds]
00:02
Malaysians are expected to travel more with the Malaysian Association of Tour and Travel Agents,
00:08
targeting up to RM350 million in sales during the latest edition of Mata Fair.
00:15
Mata President Nigel Wong said this was a modest increase of an additional RM50 million
00:21
in sales that was made during the previous fair in March.
00:24
We have about 1,000, almost 1,300 booths in total.
00:29
Our target sales will be RM350 million and our targeted visitors will be about 200,000.
00:38
From the latest target, Wong noted that domestic travel was expected to contribute some
00:43
RM70 million, which is double the previous RM35 million.
00:48
Well, in a way, we've got a lot of new products.
00:50
You know, as you can see from the halls themselves, a lot of new product owners have come to the
00:54
forefront, a lot of new attractions, very creative products on sale at the Mata Fair.
01:00
But I think also it's got to do with the travel habits.
01:03
You know, people are beginning to explore their own backyard a bit more.
01:07
Maybe during the pandemic, you know, domestic tourism was widely promoted and now people
01:12
suddenly find that Malaysia has a lot to offer and they don't have to blow a budget in order
01:17
to have a great holiday.
01:18
Wong told reporters this after the launch of the fair on Friday.
01:22
Also present at the launch were Tourism, Arts and Culture Ministry Secretary-General,
01:27
Datuk Roslan Abdul Rahman, who represented Minister Datuk Sri Tiong Kin Singh.
01:33
Motec also has allocated RM25 million through the tourism sector support grant to fuel and
01:42
reinvigorate the tourism sector.
01:45
To date, Motec has already received 300 applications from industry players.
01:53
Thanks to the effort of all of us, as at the second week of August this year, we welcomed
02:01
817,460 foreign tourists.
02:08
In July alone, about 1.821 million foreign tourists had visited Malaysia, which is an
02:17
increase of 69.3% compared to 1.076 million in the same period last year.
02:27
The 53rd edition of MATA Fair is held at the Malaysia International Trade and Exhibition
02:32
Centre from September 1st to September 3rd.
02:38
Thank you.
02:40
[END]
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