De youtubeur a businessman milliardaire
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00:00 and the first billionaire influencer, how MrBeast transforms his 200 million subscribers into an empire.
00:04 With more than 200 million subscribers on all of his networks, MrBeast is a formidable businessman
00:08 who has amassed millions with an extraordinary execution capacity.
00:11 When he decided to create the MrBeast Burger fast food chain in 2020,
00:14 he opened 300 locations in Click & Collect, it took him 6 years at McDonald's to open his first 300 shops.
00:20 On the opening day, the YouTuber even offered free hamburgers, but not only.
00:23 For each order, $100 in cash was offered.
00:26 Among the lucky ones, of the 10,000 people present in the queue, which is equivalent to 32 km of queue,
00:31 he saw himself offering a brand new car and when he declares that he will personally open a restaurant,
00:35 it is more than 10,000 people who are there to welcome him.
00:37 There will be more than 1,000 MrBeast Burgers in the world in just 2 years.
00:40 But MrBeast does not stop there and launches Feastables, his chocolate bar brand, with a well-oiled marketing.
00:45 In one of these chocolate bars will be a code that will give access to a contest to win,
00:48 you guessed it, a chocolate bar, the same as that of the Willy Wonka movie.
00:51 Another nice publicity stunt for more than 200 million views.
00:54 Strong of such a success, he would have been approached to sell his company at more than 1.5 billion dollars,
00:58 refused by retorting that it was worth at least 8 to 10 billion dollars.
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