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  • 7/13/2023
(Adnkronos) - 25 dipendenti selezionati per le loro passioni, è “Dress Your Story” il progetto di fashion design di Amazon che coinvolge gli studenti dello IED di Roma e la PMI toscana del tessile Dalle Piane Cashmere. Intervistata a margine della presentazione dei bozzetti, Federica La Placa, Amazon Senior Brand Specialist nel settore Beauty ne è sicura “vestirò la mia storia”, un’affermazione che suscita il commento di Leonardo Fizialetti, studente IED Roma e autore del bozzetto: “sono molto soddisfatto del mio lavoro”.

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00:00 What was the first thing that came to your mind?
00:04 The first thing that came to my mind was curiosity,
00:08 curiosity to know what a person who didn't know me at all could do for me.
00:15 And in fact, meeting Leonardo today was really the result of that curiosity.
00:21 And today you see the sketch in front of me and I can only say that it reflects me a lot,
00:26 so I absolutely know that I will wear my story.
00:30 Being able to work in an environment where you feel appreciated,
00:35 where you feel listened to, regardless of your background,
00:40 regardless of whatever can characterize you as a person,
00:44 is really priceless, something that is difficult to find in the working world today.
00:51 So this is the epitome of what Amazon has represented for me in the last three years.
00:59 Transporting a fashion personality, in a dress, in a clothing line,
01:05 has certainly been difficult.
01:08 But once I got in tune with Federica, with her story,
01:13 everything went down, let's say.
01:16 It was fun and different from what we usually do.
01:24 Federica's story, one of the parts that intrigued me the most,
01:28 is her relationship with water, precisely.
01:31 And that she wanted, as a first thing, to represent at the level of cuts and volumes,
01:38 as if she were a typical boss of the sportsmen, of those who practice water sports in the winter season,
01:48 who go to cover themselves with a high neck and very heavy shirts.
01:55 And then I wanted to represent the effect that water has on the pools' bricks,
02:01 through this distorted pattern.
02:03 To give a face and a body to the story that I have studied for all this time,
02:12 it was beautiful.
02:15 And even talking to her I was satisfied with the work I did,
02:21 because I think I have focused.
02:24 See you at the show.
02:25 I hope you will be proud of me.
02:27 Certainly.

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