00:00 (dramatic music)
00:02 How daring does it sound, at first?
00:05 How crazy do you have to be to try such an impossible feat?
00:09 Make a boat fast, okay, but flying?
00:12 Make a mechanical watch, all right, but this reliable?
00:16 When Tudor measures the intangible nature of time
00:20 and Alinghi Red Bull Racing teams elusive wins,
00:23 they rise to every challenge.
00:26 Technical or sporting?
00:28 To win a race, to be the best in their own league.
00:31 Both teams set such daring objectives
00:34 that they need to invent new tools and technologies,
00:38 a whole new approach.
00:39 When Tudor shapes the future of watch manufacturing
00:42 or Alinghi Red Bull Racing puts up its space age AC75,
00:46 they dare to raise the standards,
00:48 processing materials until they fit their demands,
00:51 like engineering a hull or a carbon composite case,
00:54 assembling highly precise mechanisms
00:58 or adjusting 40-ton hydraulic systems,
01:01 weaving the most robust ropes and sails
01:03 or the most durable straps.
01:05 Then they will test it at sea,
01:08 the very last step before the race.
01:10 Pressure, vibrations,
01:13 precision, robustness,
01:17 speed, agility.
01:21 Now the wind rushes into the Alinghi Red Bull Racing sails
01:25 and the time is ticking on their Tudor watch.
01:27 Every assessed detail, each verified part,
01:31 make them more determined than ever
01:32 to go and not remain a challenger.
01:35 To dare and emerge victorious.
01:40 Tudor.
01:43 Born to Dare.
Commentaires