Un coup marketing... qui va un peu trop loin à mon goût

Cependant, l'idée en elle-même était insane !

Transcript

00:00 Do you remember this?

00:01 It was one of the 2021 hits, but there is a hidden story behind this sound.

00:09 Basically, Gayle posts a video where she asks people if they have any music ideas.

00:13 TikTok goes around and the most liked comment asks

00:16 "Can you write a breakdown sound using the letters of the alphabet?"

00:20 So Gayle responds to this comment with what will become her flagship song.

00:23 Many people will therefore think that the sound came from there,

00:26 except that later on the public quickly debunked that it was actually a marketing trick.

00:30 The profile of this subscriber belongs to Nancy Berman,

00:33 Nancy Berman who works at Atlantic Records, the label where Gayle is signed.

00:37 People have therefore understood that it was false, it has been a bit of a buzz in the media,

00:40 but for me it is not there that is the real problem.

00:42 It is a marketing trick that is objectively an incredible marketing trick,

00:45 and which in my opinion has nothing problematic.

00:47 You are lucky to have the financial and strategic support of a label, taking advantage of it.

00:51 The real problem for me is the lies that were made afterwards.

00:54 First by the label which publicly expressed itself on the subject by debunking,

00:58 then Gayle herself took the floor on the subject by debunking in turn,

01:02 and for me that's the real problem.

01:03 Because the only answer to provide once the public discovered that it was marketing,

01:08 it would have been to say "Yes, we worked on the marketing of this music so that it explodes, haha it's funny, we got you."

01:13 Because it's the truth and it doesn't matter.

01:15 But to lie on the subject has two consequences.

01:18 One, you contribute to the fact that people think that marketing is bad,

01:21 while spoiler alert, without marketing your music will not sell.

01:24 And two, you are lying to your community while you claim to be authentic.