Groupama, La casa del futuro per gli italiani: green, sostenibile e sicura

adnkronos

(Adnkronos) - È stata presentata la III edizione dell’Osservatorio “Change Lab, Italia 2030” realizzato da Groupama Assicurazioni che ha come obiettivo quello di indagare i principali trend che entro il 2030 cambieranno le abitudini di vita delle persone. Quest’anno l’indagine ha analizzato il rapporto che lega gli italiani alla propria casa, con un focus sulle principali paure emerse in relazione alle mura domestiche. L’indagine Groupama-Doxa evidenzia come gli italiani abbiano voglia di vivere il tempo libero tra le mura domestiche. Inoltre, sottolinea che la casa del futuro dovrà essere sostenibile, green e sicura.

Transcript

00:00 [music]

00:04 The Change Lab Italy 2030 observatory, made by Gruppa Ama Assicurazioni, has arrived at its third edition.

00:10 The investigation, which aims to investigate the main trends that will change people's lifestyles by 2030,

00:17 this year analyzed the relationship between Italians and their homes, focusing on the main fears emerging in relation to the domestic walls.

00:24 Research confirms that after the lockdown, where the home environment had become a prison from which one could not leave,

00:30 the house has returned to being a space to live in. In fact, compared to the past, people's habits have changed,

00:36 they spend more time in their homes, but they continue to want to feel protected, as happened during the last pandemic crisis.

00:43 At the end of the lockdown, a change in the position, role and conception of the house was evident.

00:52 From a space to live in, it has become a space to work in, through smart working or other activities.

01:02 It has also taken on a strong dimension of representation, a place where I receive my friends, where I invest,

01:11 by changing furniture, by composing the decor, the background, where I represent myself, for example on social networks.

01:19 It has become a multi-dimensional bubble of intimacy, in which I intend to carry out all the activities that are relevant to me.

01:29 The main change is that of the need to protect the house. Groupama proposes a product that is more than a product.

01:39 Casa senza confini, its name, is a protective environment composed of modules, ranging from traditional covers,

01:51 fire, theft, tearing of tiles, to new uses, new ways of occupying the house,

01:58 in particular by offering a module dedicated to domestic animals, which today take a more important place in everyday life,

02:07 and in particular in the home.

02:10 Research shows that the future house for Italians must be sustainable and green,

02:14 in order to enjoy high energy efficiency, a large green space and sustainable rents.

02:20 Many people want a more technological house and plan to buy more digital devices.

02:27 Many, on the other hand, give up the bathroom for the shower, save space, water and maybe not even time.

02:35 Then, above all, they often give up the library, because they read a lot on digital supports.

02:41 But even some of them give up the garage or the kitchen, because they order cars and also food on the apps.

02:49 What everyone has always wanted, however, is a house that gives well-being, for itself and for others, even the virtual ones, I would add.

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