Genesis announced U.S. pricing for its upcoming flagship sedan, the 2023 G90. Starting from an MSRP of $88,400, G90 represents the ultimate expression of the brand’s design, bringing the latest technologies and comfort amenities to the Genesis lineup.

At its starting MSRP of $88,400, the 2023 G90 comes comprehensively equipped with the brand’s entire Highway Driving Assist suite of safety and driver assistance features. It also brings Digital Key 2 to the G90 lineup for the first time. Using sensors positioned around the vehicle, Ultra-Wideband (UWB) allows drivers to automatically unlock their vehicle as they approach, using only their compatible Apple iPhone, Apple Watch or Samsung phone. The Digital Keys are paired using Apple Wallet and Samsung Pass. The vehicle intelligently recognizes the driver and automatically authenticates them, loading their customized vehicle preferences. Genesis Digital Key 2 also allows the vehicle owner to securely share keys with others. For example, a driver with an Apple device may share their key with another via iMessage, and also limit access to the vehicle with the click of a button.