Agenda AWANI: Going Behind ‘Unsmoke Your World’

'Unsmoke Your World' campaign by Philip Morris International is driven by this message: "If you don’t smoke, don’t start. If you smoke, quit. If you don’t quit, change." Melisa Idris speaks to Veronica Choo, Head of Corporate Communications at Philip Morris (Malaysia) and Nadirah Zakariya, an internationally-published photographer, about their roles in the campaign.