Mrs. Nidhi Sharma started her career as a journalist and worked for more than 15 years in the field. She is the real face and backbone of the Youtube Channel “Beauty Mantra” which has been sharing makeup, beauty, yoga and health tips to the audience since March 2012. Mrs. Nidhi Sharma discussed and provided tips for budding youtubers. She suggested the aspiring youtubers to know where their interest lies in and follow their heart. She also advised them to maintain regularity in their channel to be a successful youtuber and gain an audience in an organic manner without losing or giving up hope. She advised the budding youtubers to choose a language as their medium which has a larger subscriber base, for example Hindi or Hinglish. One can also go for the language they themselves are comfortable with and also based upon the target audience