MSV Electrical Superstore has been a regular advertiser on ITV Tyne Tees for many years. But, in 2007 they decided they needed a new direction for their television commercials and, following a recommendation by The Barry Jones Consultancy, chose 3 Point Media to film 3 new adverts. These commercials featured Middlesbrough FC players Lee Cattermole and Gaizka Mendieta and the Christmas commercial was voiced by Michael Weadock.
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