What is Search Engine Results Page? SERP, also known as the Search Engine Results Page, is Google’s response to a user’s search query. SERP includes organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs, and video results. Basically, SERP is what answers you get back when you ask something to Google.
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00:00 What is SERP? 00:45 Search Engine Results Page Features and Layout 01:13 Most Common Categories on the SERP 02:05 How to do SERP Analysis?