Leveraging Customer Loyalty to Boost Holiday Season Margins

In a few short weeks, the holiday season will be upon us. Thanksgiving and Black Friday all the way to Christmas are some of the busiest shopping days. In November of 2019, each day of the month saw retail sales cross 1 billion dollars. On a few days it even crossed 2 billion dollars. To capture a large portion of the sales volume, retailers are tempted to offer discounts. But discounts comes at the cost of reduced revenues. Discounting does not guarantee customer loyalty either. Customers will often switch brands which offer the cheapest deal. In such a scenario a Loyalty Rewards Program is an ideal way to attract customers and retain their loyalty without losing margins.

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