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Google Ads Tutorial: Youtube TrueView Discovery ads | TrueView Video Discovery Ads Setup

SF Digital Studios
Did you know that video is one of the most powerful tools you can use to promote your business and brand in 2020? You can take advantage of this trend by using video discovery ads on YouTube. Learn all about TrueView video discovery ads in this Google Ads tutorial.

#trueviewvideodiscoveryads #videodiscoveryads #googleadsoptimisation #googleadstips #googleadstutorials #googleadstraining #googleads #googleadvertising #learngoogleads #googleadwords

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How TrueView video discovery ads work
TrueView video discovery ads can run on the YouTube search results and watch pages for both desktop and, as well as the mobile app homepage. The ad unit consists of an image thumbnail and up to three lines of text. Clicking the ad will deliver a user to the YouTube watch or channel page to view the video rather than playing the video within the ad unit itself.

Video ad settings
File format: AVI, ASF, Quicktime, Windows Media, MP4, or MPEG

Preferred video codec: H.264, MPEG-2, or MPEG-4

Preferred audio codec: MP3 or AAC

Resolution:640x360 (16:9) or 480x360 (4:3) recommended

Frame rate: 30 FPS

Aspect ratio: Native aspect ratio without letterboxing (examples: 4:3, 16:9)

Maximum file size: 1 GB

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