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Discovery Ads Explained | Google Discovery Ads Best Practices | How To Create Google Discovery Ads

SF Digital Studios
Do you want to reach more people with your ads but not sure how? Discovery Ads can help. In this Google Ads Tutorial, we explain what discovery ads are and how to create google discovery ads.

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Want to learn Google Ads? Here's the playlist with over 20+ hours of tutorials & training:

You can use Discovery campaigns to help reach up to 2.9 billion customers across Google feeds to achieve your performance goals in Google Ads.

Thanks to Google's audience and customer intent signals, this campaign type helps you deliver highly visual, inspiring personalized ad experiences to people who are ready to discover and engage with your brand — all through a single Google Ads campaign.

Reach your ideal customer at scale with a single campaign. You enter the building blocks for your ads — like headlines, high-quality inspirational images, and logos — and we'll show your ads to highly interested customers using the cost-per-action (CPA) bid and budget that you set.

Discovery campaigns include the following features:

Reach more of Google with a single ad campaign. With the ability to reach up to 2.9 billion people monthly on the YouTube Home and Watch Next feeds, the Gmail Promotions and Social tabs, and Discover*, you can now reach more potential customers as they browse for everything from the latest fashion trends to new cooking recipe videos on popular Google properties.

Drive engagement with richer, more relevant ads. Thanks to Google's unique understanding of customer intent, you'll be able to show more relevant, meaningful ads to people when they're most interested and ready to learn more about your products and services.

Visually rich ads rendered natively across Google properties at scale. Designed for discovery as consumers browse their favorite content and feed-based experiences, our ad formats rely on machine learning to build and showcase your assets seamlessly across devices — helping you spark customer interest and action with less effort and time.

Automated bidding options to meet your media performance goals. You can use Maximize conversions bidding or Target CPA to optimize your campaign bids to meet your media marketing objectives.

When to use Discovery campaigns may be a good choice for you if:

You want to drive conversions with your media at scale (through a supported marketing objective): For example, you can use Discovery ads to drive sales, newsletter signups, or more website visits.
You want to reach new customers with your media: By sharing visually rich, inspiring brand creative across feeds on Google properties, Discovery campaigns can help you drive interest from potential customers when they're open to trying new brands.

You want to reconnect with your most valua
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