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We have come full circle, making communication on the Internet more human, and fewer fragmented, using a rich flow of interactions, as you would discover in a large city, but more on a granular level being a small town or village, the most important element being spontaneity of free human exchange. They evolve via an ecosystem that includes your technology, customers, and employees.
LCS2 Marketing strategies inside the digital age must engage consumers whilst they will be in research mode. Recent studies within the US reveal that just how long US households spent online was corresponding to time spent watching television. Staggering if you think maybe about it. Having said that, it absolutely was estimated that only 15% of the media spend was online compared to a huge $60 billion on TV advertising. This is a massive mismatch and marketers are finally realizing that on the internet is where it's at and TV ad revenues are now forecast to fall as online advertising goes crazy.