Maruti Suzuki finds rural markets faring better than urban centres
- 4 years ago
The country's largest carmaker Maruti Suzuki NSE -0.27 % India (MSI) is seeing better demand in rural areas due to less number of COVID-19 cases as compared with urban regions which continue to reel under the high number of cases of the infectious disease, as per a senior company official. Buying sentiment in rural areas is also better due to good initial spell of rains in June which has led to a better sowing of the kharif crop.
MSI Executive Director Marketing and Sales Shashank Srivastava told- Rural demand is little better than urban right now. In Maruti, the rural share has gone up to 40 per cent in June which is 1 per cent increase over the last fiscal .
#MarutiSuzuki #RuralMarkets #LargestCarmaker
He listed three main reasons for the phenomenon which is based on the recent data. "One is that COVID-19 has impacted the sentiment little less in rural areas. In fact cluster of Covid and containment zones are largely in urban areas. Secondly, rabi crop has been good, and initial monsoon in June has been good so the sowing for kharif crop is much better, so rural sentiment as compared to urban sentiment is little better”.
MSI Executive Director Marketing and Sales Shashank Srivastava told- Rural demand is little better than urban right now. In Maruti, the rural share has gone up to 40 per cent in June which is 1 per cent increase over the last fiscal .
#MarutiSuzuki #RuralMarkets #LargestCarmaker
He listed three main reasons for the phenomenon which is based on the recent data. "One is that COVID-19 has impacted the sentiment little less in rural areas. In fact cluster of Covid and containment zones are largely in urban areas. Secondly, rabi crop has been good, and initial monsoon in June has been good so the sowing for kharif crop is much better, so rural sentiment as compared to urban sentiment is little better”.