The jelly fruits challenge going viral on TikTok

  • 4 years ago
#jellyfruitchallenge
Unassuming candy shop becomes centre of viral 'Jelly Fruit challenge' on TikTok as THOUSANDS of teens flock to the store to try it
Candyland on the Gold Coast has become the focus of a viral TikTok trend
People place jelly fruit in their mouth, bite and suck on it hoping it won't burst
The store created its own TikTok account encouraging customers to compete
The #jellyfruitschallenge has more than 2.9million views on TikTok
Employees of an unassuming candy shop were surprised when their store became the focus of a viral TikTok challenge.

Candyland, located in the Harbourtown shopping centre, in Gold Coast, imports Zing Jelly Fruits, a liquid lolly encased in a plastic wrapper.

The challenge involves biting down on the plastic without the lolly exploding.

Candyland shop assistant Erica said thousands of teenagers were flocking to the the store to try the challenge.
'We're keeping on top of it,' she said.

'We sell out really fast, and get them stocked back in really fast.'

The TikTok Jelly Fruit challenge has given a Gold Coast confectionery store publicity
The TikTok Jelly Fruit challenge has given a Gold Coast confectionery store publicity

She said the challenge caught their attention almost three months ago when they noticed demand drastically increasing.

Candyland marketing manager Jade Wood said they were thrilled by the publicity despite the challenge causing a lot of mess.

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