High love concentration was in the air in the Belorussian capital Minsk during a creative kissing competition ahead of Valentine's Day.
The ideal kiss, according to the contest organisers, would not only last a whole hour, but would also have great energy, fantasy and a creative element to it.
23 couples were given 1 hour to show their kissing skills and inventiveness. Some managed to paint a picture, other were knitting and writing love poems while kissing. A number of participants danced to the music while not separating their lips, while some others even managed to play cards and board games.
And while kissing for an hour may sound challenging even without additional activities some of the participants admitted they could go for another hour if necessary. And not for nothing - the happy winning couple received a nice present of a paid holiday for two.