FACEBOOK DROPS PLANS TO ROLL OUT ADVERTS IN WHATSAPP, BUT WILL STILL INTEGRATE ADS IN STATUS: REPORT
Facebook drops plans to sell ads in WhatsApp
A Wall Street Journal report stated that the team that was working to integrate ads into the service was disbanded by Whatsapp recently.
Facebook has dropped the controversial decision of introducing ads as part of a feature on the messaging app.
In 2017, Whatsapp founders Acton and Koum resigned owing to their differences with Facebook CEO Mark Zuckerberg
Whatsapp, ever since it came into action, has been the best replacement of the SMS services
FACEBOOK DROPS CONTROVERSIAL PLAN TO PUT ADS INTO WHATSAPP
Facebook appears to have dropped a plan to bring ads to WhatsApp.
Facebook is reportedly dropping its plans to roll out ads in WhatsApp, but not entirely.
Facebook is reportedly shelving plans to show ads in WhatsApp messenger
Facebook Cancels the Plan of Selling ads on WhatsApp
Facebook drops plans to roll out adverts in WhatsApp, but will still integrate ads in Status: Report
India- Facebook taking U-turn, drops plan to show WhatsApp ads: Report
This has been revealed in a report by The Wall Street Journal, which also says that Facebook has 'disbanded' the team that was leading efforts to integrates ads into the service.
In addition to dismantling the team working on this project, Facebook has also completely removed codes that it had worked on for supporting ads on the platform.
Having said that, the report says that Facebook hasn't, however, dropped its plan to integrate ads into the Status feature and will be rolling that out at some point in time. “Those efforts are now on ice. The company plans at some point to introduce ads to Status,” the report states.
This move marks a major shift in Facebook’s strategy for monetising WhatsApp.
Another recent report said that WhatsApp will start rolling out ads in the Status feature starting this year.
Implementation of ads questions privacy. WhatsApp says it cannot access your data because of a promised end-to-end encryption for all users. However, by simple logic, playing ads will require WhatsApp to access that data so that ads can be targeted. Ads cannot be practically relevant without any consumer data.
The plans to monetise the messaging platform attracted many controversies. It's speculated that WhatsApp founders Jan Koum and Brian Acton quit Facebook because of this pressure to monetise Facebook.
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