For seven years now, the BMW i3 has played the role of iconic ambassador for electric driving pleasure, sustainability and intelligent connectivity in urban areas. These qualities have helped to make it the world’s best-selling electric car in the premium compact segment. The BMW Group has brought the BMW i3 Urban Suite to this year’s CES in Las Vegas to showcase a mobility experience tailored entirely to the passenger’s individual needs. To achieve this, a standard BMW i3 underwent a complete transformation (with only the driver’s seat and dashboard left untouched) so that its interior now has the relaxed feel of a boutique hotel. The aim was to create an inviting space with a high feel-good factor in which to spend time – the perfect place for relaxing, enjoying in-car entertainment or focusing on work in a laid-back setting. This has been achieved by including, among other things, a large, comfortable seat with footrest, a screen that flips down from the headliner and a personal Sound Zone.