Sanjeev Nanda What is SEO

This SEO tutorial video will help you understand what is SEO, why we need SEO, how does Google rank websites, what are the types in SEO and some of the important do's and don'ts in SEO. Search Engine Optimization (SEO) is a technique that helps in increasing the visibility, rankings and relevance of web pages in search engine results. SEO, or search engine optimization, is the work that we do to make our websites more prominent in the major search engines, such as Google, Yahoo, and Bing. The more prominent our web pages are in the search engines, the more visitors and searchers will be exposed to our business information. To some businesses, this is the primary channel for gaining new customers. The ultimate goal is for your company's web pages to appear at the top of the rankings when people search for terms related to your business. However, there is limited real estate on those search engine results pages and a lot of competition for those top spots. Therefore it is very important to ensure your web pages are optimized to maximize your chances to claim those top spots. There are various tools and techniques used to optimize a website which we will be discussing in this video. Now, let us get started and understand what is SEO and why is it so important.