The one and only Korean mall in the Middle East will begin operations from next February.
The platform act as an industrial exhibition for companies to show and sell their products.
Plus it will become a hub to expand Korea's export partners abroad.
Won Jung-hwan provides a glimpse of what to expect.
South Korea's small and medium-size companies are looking for more export opportunities in the Middle East and beyond,… through the UAE's capital, Abu Dhabi.
An exhibition complex for Korean products will open in Abu Dhabi early next year.
The 18-thousand square meter complex, dubbed the Abu Dhabi Korean Mall,… will be the first of its kind to be established in the region.
It is large enough to accommodate more than 400 Korean SMEs,… showcasing Korean made products for 360-days every year.
The brainchild of this endeavor,… says he really wanted to connect South Korean SMEs with buyers in his country.
"We want to encourage second level of companies, which are SMEs, to be part of the UAE economy. And this concept will try to help more than 1,200 Korean SMEs in the region."
Also one of the reasons why the host country chose South Korea,… was because of its strong and "already-approved" K-wave influence in the region.
"And as you can say, not only in the industrial and commercial, but also social. Korean drama, and culture have spread all over the region."
This unique platform will provide a chance for Korean SMEs to open up new business relationships.
It will be carried out through a wide spectrum of trade activities under one roof,… including on-site sales, export consulting with clients, and promotion and launch of new products.
And a person who is in charge of supporting Korean companies in Abu Dhabi,… thinks, because of its location, Korean SMEs can expand their business much further if they take this chance.
"The location is basically the center of the Middle East and North Africa region, which has a population of more than 400 million people. Also UAE is known for its intermediate trade, so once the Korean companies enter the complex in Abu Dhabi, then it can reach out further to other countries in the Middle East, Africa and even to Europe."
From next February, Abu Dhabi Korean Mall is ready to provide opportunities for Korean companies to diversify their export markets amid growing uncertainties in the global market,... exacerbated by the U.S.-China trade war and Japan's export curbs.
Won Jung-hwan, Arirang News.