About For Books Big Data Marketing: Engage Your Customers More Effectively and Drive Value
- 5 years ago
https://go.drivelive.club/?book=1118733894
Digital technologies are disrupting every industry, but today's businesses respond because they're caught in a snarl of internal data silos and legacy marketing approaches. As a result, consumers have gained control and are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess."Big Data Marketing" will provide a strategic roadmap for executives who want to clear the chaos so they can start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources and a healthy dose of humor, "Big Data Marketing "will help readers discover:- The remedy offered by a scientific approach known as data-driven marketing- How marketers can use data to learn what they need to know- Strategies to drive marketing relevance and Return On Marketing Investment (ROMI)- Approaches to managing marketing spend - a company's largest variable expenditure- Proven ways to elevate customer experiences
Digital technologies are disrupting every industry, but today's businesses respond because they're caught in a snarl of internal data silos and legacy marketing approaches. As a result, consumers have gained control and are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess."Big Data Marketing" will provide a strategic roadmap for executives who want to clear the chaos so they can start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources and a healthy dose of humor, "Big Data Marketing "will help readers discover:- The remedy offered by a scientific approach known as data-driven marketing- How marketers can use data to learn what they need to know- Strategies to drive marketing relevance and Return On Marketing Investment (ROMI)- Approaches to managing marketing spend - a company's largest variable expenditure- Proven ways to elevate customer experiences