Combination of government aid, monsoon & GDP growth will impact FMCG sector, says Nielsen

Nielsen recently released their fast moving consumer goods (FMCG) survey for the April to June quarter and they find that growth in the sector has declined to 10 percent. They also mention that rural has contributed 57 percent to the slowdown we have been witnessing. Rituparna Bhuyan of CNBC-TV18 caught up with Sunil Khiani of Nielsen-South Asia and began by asking when the current downtrend is likely to come to an end.