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Kim Kardashian ‘kimono’ trademark sparks ‘KimOhNo’ online backlash and accusations of cultural appropriation

South China Morning Post
South China Morning Post
2 months ago|19 views
Reality television star Kim Kardashian is facing criticism for using the word “Kimono” as part of the trademark for her new line of shapewear undergarments.  The word kimono means “thing to wear” in Japanese, and refers to traditional garments often worn for special occasions.  Some critics have urged Kardashian to scrap her application to trademark Kimono as part of her brand names, and social media users have started using the hashtag #KimOhNo to condemn what they described as an act of…