Despite the falling birth rate in Korea, the market for products for babies and children has been flourishing.
With more family members opening their wallets for that one child in the family, businesses catering to babies and children have expanded their presence at many shopping areas across the country.
Cha Sang-mi has more.
The children's floor of this department store is popular among the older generation.
Many of these customers are here to buy backpacks and clothes for their grandchildren, nieces and nephews.

"They love gifts. They say, 'Grandma is the best.'"

Sales of children's clothes, toys and baby products have been growing steadily despite the economic slowdown.
The low birth rate in Korea has brought on the "eight-pocket" phenomenon, which refers to eight people - parents, grandparents, uncles and aunts - spending money on one child.
In fact, this newly opened shopping mall dedicated its entire second floor to products and services for children like eateries and toy stores.
Normally, the second floor is for women's high fashion.
Other department stores in regions with a relatively higher proportion of children have been attracting customers by focusing on "child marketing."

"The space is not only for selling products. Our objective is to provide various experiences and contents that families with children can enjoy."

The industry forecasts the market for babies and children will only expand both at home and abroad.
Cha Sang-mi , Arirang News.