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3 years ago

Twitter Is Deepening Partnerships with Video Creators, Exec Says

Cheddar
Cheddar
Twitter is strengthening its partnerships with video creators in an effort to bring new and engaging content to the sharing platform, a company executive told Cheddar on Monday. “The success mechanism is actually being a partner to our content producers and their business models,” said Kay Madati, Twitter’s global vice president of content partnerships.