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Bud Light and Natural Light Sell Beer To Beer Haters

7 months ago|10 views
Natural Light is launching" Naturadays" — a strawberry lemonade-flavored beer. Anheuser-Busch, Natural Light's parent company, is trying to win over millennials and Gen Zers with fruity brews as beer sales drop. "We're trying to get people to rethink beer — especially people who maybe have dismissed beer and moved away," Daniel Blake, Anheuser-Busch's senior director of value brands, told Business Insider.