BMW is sharpening the profile of its flagship models in the luxury segment. The new edition of the BMW 7 Series makes a clear statement of intent with its confident presence, sophisticated elegance and strikingly innovative control/operation, driver assistance and connectivity technology. The new exterior design of the luxury sedan showcases its prestige and status more vividly than ever. And on the inside, sumptuous leather trim with extended quilting and optimised acoustic comfort, not to mention the digital display grouping of instrument cluster and Control Display, the BMW Operating System 7.0 and the BMW Intelligent Personal Assistant, set new benchmarks in wellbeing and comfort on the move. The line-up of power units for the new BMW 7 Series has also been updated and includes a new eight-cylinder engine, a six-cylinder in-line unit and plug-in hybrid systems offering extended electric range. All of the model variants already meet the stipulations of the Euro 6d-Temp emissions standard. And the driver assistance systems now boast a broader range of functionality. The latest advances towards automated driving are highlighted by technology such as the new Reversing Assistant