Netflix's so-called "Choose Your Own Adventure" movie, "Black Mirror: Bandersnatch, has found itself at the center of a lawsuit. Comicbook.com reports book publisher Chooseco LLC is suing Netflix for the advertising campaign surrounding the new film. The suit says the publisher coined the phrase "Choose Your Own Adventure" with its series of books in the '80s and '90s. The lawsuit claims that Netflix "deliberately exploited" the brand of the book series in order to appeal to the nostalgia of viewers. 265 million copies of the books have been sold over the past few decades. Chooseco seeks $25 million from Netflix in damages. Netflix has not yet publicly responded.