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Rejoice, Pabst Just Got A New Lease On Life

3 months ago286 views

Esquire

Esquire

Pabst Brewing was in danger of dying and taking America's beloved cans of PBR with it to the grave. But the danger has passed; after a contentious lawsuit and court case, PBR's future is safe.

Pabst, which shut down its Milwaukee brewery in 1996, enjoyed a quick resurgence. Despite closing up shop, it had become terribly popular among the good hipsters of the Pacific Northwest, and that made it attractive to beer giant MillerCoors.

The two brewers finalized a deal in 2001 in which MillerCoors agreed to produce PBR and several of Pabst's other legacy beers, ensuring its survival for the next decade. Pabst is now the fifth most popular brewery in America. But the contract between Pabst and MillerCoors, the one that gives Pabst someplace to make PBR, was set to expire in 2020. And gone with it, it seemed the working relationship between Pabst and MillerCoors.

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