This year's Cyber Monday is predicted to be the biggest online shopping day in US history.
Business Insider reports Cyber Monday is expected to generate $7.8 billion in sales.
According to Adobe Analytics that figure is up nearly 18% on last year.
This comes even as holiday shopping becomes more spread out.
Consumers increasingly start buying online on Black Friday and even Thanksgiving itself.
Retailers are offering huge deals to keep Cyber Monday strong in this changing environment.