Reuters reports Nike's Colin Kaepernick ad is spurring on a boycott campaign.
Protesters are burning their sneakers in response to ads featuring the ex-San Francisco QB.
Kaepernick was the first NFL player to kneel during the national anthem as a protest against racism
He was selected earlier this week as one of the faces of Nike Inc.'s new ad campaign.
The promotion marks the 30th anniversary of the company's "Just Do It" slogan.