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"Generosity Network "is the essential guide to the art of activating resources of every kind behind any worthy cause. " "Jeff Walker and Jennifer McCrea offer a fresh new perspective on nonprofit management and development, showing how traditional pre-scripted, money-centered, goal-oriented communication techniques lead to anxiety and failure, while open-spirited, curiosity-driven, person-to-person connections lead to discovery and growth." "Highly practical, motivating, and thought-provoking, "Generosity Network" is designed to energize and empower nonprofit leaders, managers, donors, board members, and other supporters. Through engrossing personal stories, concrete suggestions, and inspiring examples, it shows readers how to build a community of engaged loyalists who share a common passion and are eager to provide the resources needed to drive substantive change--money, time, talents, personal networks, creative thinking, public support, and all the other forms of social capital that often seem scanty yet are really abundant, waiting to be uncovered and activated.
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