HYPEBEAST SPACES: Harvey Nichols Refurbished Menswear Department
- 6 years ago
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In 2015 Harvey Nichols completely closed the doors to its menswear department with an aim to entirely transform its shopping experience. Almost a year later, and the doors have been reopened onto a 28,000 square-foot space that’s done away with any trace of traditional consumer culture, to instead offer a sleek collection of boutiques each tailored specifically to one of many customer profiles that’ll be drawn to the Knightsbridge flagship.
Included in this new environment is Project 109, a room where the customer can enjoy a haircut or beard trim from Brighton-based barbershop AONO, a bite to eat or a stiff drink at Wallpaper* Bar + Kitchen, or browse an array of products from tech to grooming. The space also includes a special HYPEBEAST pop-up shop, for a limited time only exhibiting the most coveted sneakers throughout history as well as a live printing station for one-off T-shirts by Gasius and maharishi.
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In 2015 Harvey Nichols completely closed the doors to its menswear department with an aim to entirely transform its shopping experience. Almost a year later, and the doors have been reopened onto a 28,000 square-foot space that’s done away with any trace of traditional consumer culture, to instead offer a sleek collection of boutiques each tailored specifically to one of many customer profiles that’ll be drawn to the Knightsbridge flagship.
Included in this new environment is Project 109, a room where the customer can enjoy a haircut or beard trim from Brighton-based barbershop AONO, a bite to eat or a stiff drink at Wallpaper* Bar + Kitchen, or browse an array of products from tech to grooming. The space also includes a special HYPEBEAST pop-up shop, for a limited time only exhibiting the most coveted sneakers throughout history as well as a live printing station for one-off T-shirts by Gasius and maharishi.
For up-to-date news and more: http://HYPEBEAST.com
View more HYPEBEAST videos: http://YOUTUBE.com/user/HypebeastTV
Stay connected with us on your favorite social media platform:
http://FACEBOOK.com/hypebeast
http://TWITTER.com/hypebeast
http://TUMBLR.com/tagged/hypebeast
http://PINTEREST.com/hypebeast
http://INSTAGRAM.com/hypebeast