Vans OTW x Subcrew Video
- 6 years ago
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For lack of a deservingly stronger term, Subcrew's longstanding platform representing China's streetwear scene has been nothing short of influential. The team behind the Hong Kong-based brand has never shied away from investing the full measure of its identity and innovation into each and every project that it lends its hand to. After previewing the forthcoming shoe a few weeks ago, we caught up with Kobe of Subcrew and Vans Asia Pacific Marketing Director, Jenn Kong, to discuss the creative process and inspiration behind the Subcrew x Vans OTW Alomar collaboration. Speaking on the specifics of the project's progression and design inspiration of the shoe, both Jenn and Kobe delve into deeper subjects surrounding the global relevance of the Chinese streetwear market, the potential for creative expansion, and the shared affinity they hold for one another's brand. A video at the conclusion of the interviews adds a further dimension to China's first OTW collaboration.
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For lack of a deservingly stronger term, Subcrew's longstanding platform representing China's streetwear scene has been nothing short of influential. The team behind the Hong Kong-based brand has never shied away from investing the full measure of its identity and innovation into each and every project that it lends its hand to. After previewing the forthcoming shoe a few weeks ago, we caught up with Kobe of Subcrew and Vans Asia Pacific Marketing Director, Jenn Kong, to discuss the creative process and inspiration behind the Subcrew x Vans OTW Alomar collaboration. Speaking on the specifics of the project's progression and design inspiration of the shoe, both Jenn and Kobe delve into deeper subjects surrounding the global relevance of the Chinese streetwear market, the potential for creative expansion, and the shared affinity they hold for one another's brand. A video at the conclusion of the interviews adds a further dimension to China's first OTW collaboration.
Check out the full post @ http://hypb.st/XSaeBZ
View more Hypebeast videos: http://hypb.st/VbvIa3
Facebook: http://hypb.st/Jacv1F
Twitter: http://hypb.st/ODQv19
Tumblr: http://hypb.st/PS6Nbi
Pinterest: http://hypb.st/UnrXyQ
Instagram: http://hypb.st/QmoQGz